Dallas Diamonds Inc.
Dallas Diamonds Inc. is a family owned & operated jewelry store founded in 1985 by owner/founder Dallas Wottlin. I worked previously with Dallas Wottlin Jr. (son of the owner) during my time at Local Pet Market in Huntington Beach, California. Dallas Jr. reached out to hire me to redesign the previously non-existent and inconsistent branding from years prior. They were looking to update their branding as well as developing guidelines to help direct and establish their brand going forward.
They were looking for a classic and simple look that stand the test of time as well as highlighting their long history within the greater Dallas Fort Worth area they have been part of for so long. Through a collaborative effort, we took inspiration from vintage jewelry and pawn shops of the past to mimic the hand painted look you’d see on a window storefront in a small town that would give it a naturally grounded look that would help reinforce the well established history Dallas Diamonds has within it’s community. The color scheme was also chosen as a callback to the retro/vintage vibe that help give it that rich and deep tone they were looking for.
Ultimately I believe we were very successful in capturing the desired look that will give Dallas Diamonds an opportunity to grow as business with a clear vision in it’s branding & marketing to set itself aside from the cookie-cutter competition, as well as honoring it’s legacy and act as a visual anchor within the local community.
Services Rendered: Logo Design | Brand Identity | Style Guide | Marketing Materials | Window Displays | Store Supply Mockups
LOGO DESIGN
PRIMARY LOGO
LOGO VARIANTS
LOGO BREAKDOWN
TYPOGRAPHY
PATTERN
DIGITAL APPLICATIONS
INSTAGRAM ADVERTS
CATEGORY HEADERS
PRINT APPLICATIONS
OLD MARKETING MATERIAL
NEW MARKETING MATERIAL
INTERIOR SIGNAGE
STORE SUPPLIES
EXTERIOR SIGNAGE
WINDOW SIGNAGE
BILLBOARD MOCKUPS
STYLE GUIDE
TESTIMONIAL
“Nick is an extremely talented Designer that helped us on so many different levels - Web, Email, Print, and overall Brand Design. He created everything from email campaigns to Billboards, he designs apparel and conceptualized new ideas. Nick can take your ideas and make them a beautiful reality. His attention to detail is on point, and his organizational skills are rare; All of the files he works with are named & organized. Whether you’re a small business or a growing tech company with 20+ employees I KNOW that Nick can deliver whatever you need in terms of branding & design. Let Nick build your next branding campaign, or design those email marketing campaigns that you don’t have the time for!”