Gilly’s Barbershop

I had the pleasure of developing a new logo & branding campaign for Gilly’s Barbershop in downtown Santa Ana, California. Gilly has been operating in Santa Ana for a few years now but was lacking a true business identity and a cohesive branding scheme. I’ve been getting my haircuts at Gilly’s for a little while, and I noticed he didn’t have much in the way of branding. I presented my vision for how he could take his business to the next level with a proper branding strategy and he loved the entire concept. The design concept was inspired by his family’s legacy & history within their hometown of Santa Ana and how important it was to incorporate that in their logo & branding. Overall this was such a great project to work on because I love to give people the inspiration and tools to achieve their vision, and I believe we achieved this in a personal and meaningful way.

Services Rendered: Logo Design | Brand Identity | Style Guide | Website | Merchandise Mockups


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Logo Design

PRIMARY LOGO

LOGO VARIANTS

LOGO BREAKDOWN

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TYPOGRAPHY

PATTERN

WEBSITE

SOCIAL MEDIA

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PRINT

MERCHANDISE

style guide

STOREFRONT


TESTIMONIAL

I could not have been happier in making my decision to rebrand with Nick. He took his time to understand what my barbershop represents and what we are trying to accomplish. Looking at the finished product I cannot be more excited for my business future. I am so thankful to had work with someone that really cared about the product they are putting out, as much as I do.
— Gilbert Rodarte (Owner of Gilly's Barbershop)